Mason Brown | GTM Strategist + Builder

About

I work at the intersection of product, market, and revenue.

Currently contracted by a Fortune 10 healthcare technology organization building enterprise buyer personas and leading company-wide sales training for a major product launch. On top of that research, I built CRAM, an AI tool that turns buyer intelligence into ranked content recommendations and auto-generated sales decks.

Previously Director of Marketing at Experts Exchange. Scaled a newsletter from zero to 200K subscribers and $1.65M ARR in under 8 months. Redesigned the full gamification system from research to launch. Led the company rebrand that lifted first-time signups 50%. MBA from Lee University.

I tend to work on projects that sit between functions — part positioning, part product, part enablement. The kind of work that falls through the cracks if nobody owns it.

How I Work

How I approach the work.

Pattern First

Before I write a word of strategy or spin up a campaign, I figure out what's actually happening. The pattern is always there, you just have to look for it before you move.

Say It Out Loud

If I see a problem nobody is naming, I name it. Respectfully, with a solution ready, but I say it. That reflex has driven most of the best work of my career.

Stay In It

Strategy without execution is just a deck. I stay involved from the first insight through the last deliverable, because that is the only way to know if it actually worked.

Build, Do Not Just Advise

I make things. Tools, frameworks, newsletters, apps, campaigns, things that exist in the world and keep working after I have moved on to the next problem.

Selected Work

Selected work.

Enterprise GTM

Mapping the Healthcare Buying Committee

Buyer persona library and company-wide sales training for a Fortune 10 health-tech product launch

Fortune 10 Client4-Engine FrameworkCompany-Wide Enablement

Product Launch + UX

Redesigning the Reward Loop

Full UX/UI design and GTM execution for a gamification system overhaul, concept to launch

+25% User Activity+20% ReactivationsMulti-Phase Rollout

Growth + Revenue

0 to 200K in 8 Months

Turned a dormant email list into a $1.65M ARR revenue channel for a technical B2B audience

200K Subscribers60% Open Rate$1.65M ARR

Positioning + Messaging

Rebranding for Growth

Led a full rebrand unifying messaging and visuals across the product, driving major conversion lifts

+50% First-Time Signups+35% Daily Traffic+351% Question Posting

AI Product

CRAM: Buyer Research to Content Engine

A production web app returning ranked, confidence-scored content recommendations from buyer journey inputs. Deployed on Azure, powered by OpenAI.

Deployed on AzureOpenAI-PoweredConfidence-Scored Output

Career

Where I've Been.

2024 - Present

GTM Consultant

Fortune 10 Healthcare Technology Organization

Building enterprise buyer personas and leading company-wide sales training. Built CRAM on top of the research.

2023 - 2024

Director of Marketing

Experts Exchange

Owned GTM strategy, product launches, UX design, and engineering workflows. Scaled ByteSize newsletter to 200K subscribers and $1.65M ARR.

2021 - 2023

Marketing Manager

Experts Exchange

Led company rebrand, gamification launch, social content strategy, and product analytics implementation.

2020 - 2021

Marketing Strategist

Experts Exchange + Conversant Group

Built foundational positioning and messaging. Produced content for cybersecurity clients. Increased social engagement 98%.

2019 - 2020

Digital Marketing

Agency + Freelance

Multi-client work across video production, web, SEO, and brand. Shot TV commercials. Built sites and logos still in use today.

AI Product

From buyer research to content brief, in seconds.

Persona research loses its value the moment it sits in a slide deck. I built CRAM so the research stays alive and keeps working.

CRAM is a buyer-journey content recommender, a production web app deployed on Azure, powered by the OpenAI API, built to integrate with the Microsoft ecosystem my client uses.

cram.internal

Input Parameters

Initiative

Administrative Burden Reduction

Buying Job

Problem Identification

Primary Engine

Finance Engine

Secondary Engines

Care DeliveryTechnologyRisk

Priority

High

Audience

Executive

Trigger Context

Delayed

Recommendation

Result ready

InitiativeAdmin Burden Reduction

Buying JobProblem Identification

PriorityHigh

POV / Thought Leadership Article

high confidence

LinkedInLong-formC-SuiteFinance

Content Outline

I. The Hidden Cost of Manual Workflows

→ Frame the burden through a financial lens

II. How Leading Health Systems Are Responding

→ Proof point: peer adoption signal

III. What a Reduction Roadmap Looks Like

→ Practical framework + executive action items

How It Works

Input the initiative, buying job, buying engines (Finance, Technology, Care Delivery, Risk and Compliance), strategic priority, audience type, and trigger context. CRAM returns:

Top 3 ranked content recommendations with confidence scores
Channel, format, and audience alignment per recommendation
Reasoning tied to each buying engine
Full structured outline for the top-ranked asset
Proof requirements across Financial, Operational, Technical, and Risk dimensions
Objection handling responses mapped by engine

Coming Next: CRAM Sales

Same input model, built for field sales. Output: a curated PPTX deck for that specific buyer at that deal stage.

This product is currently internal and not publicly accessible.

Skills

Go-to-Market StrategyProduct PositioningMessaging FrameworksValue Proposition DevelopmentMarket ResearchCompetitive AnalysisBuyer PersonasPricing StrategyProduct-Led GrowthWin/Loss AnalysisSales EnablementDemand GenerationLifecycle MarketingConversion Rate OptimizationA/B TestingFunnel OptimizationUX/UI DesignLaunch ReadinessAI-Driven ResearchPrompt Engineering

Tools

Figma

HubSpot

Salesforce

Amplitude

Google Analytics

Semrush

Ahrefs

Webflow

Notion

Jira

Marketo

Slack

Hotjar

Adobe CC

OpenAI

GTM strategy and buyer intelligencefor complex B2B products.