Marketer. Builder.

Experts Exchange hired me to lead marketing for a community product in a crowded developer tools market. I inherited a dead email list under 10% open rate. In eight months I built ByteSize to 200K subscribers at 60% open. $1.65M projected ARR.

From there the scope kept widening. I led an SEO overhaul that upgraded 71,000 URLs and drove 135% traffic growth. Implemented Amplitude from scratch, found the activation moment via A/B test, lifted trial signups 30%. Shipped a gamification system end to end, PRD through Figma through GTM. Ran positioning on the April Dunford methodology and rebuilt the full messaging hierarchy.

Somewhere in there I bought a one-way ticket to Chicago without knowing a single person and built a life here. Finished an MBA from Lee while working full time. Four years in, Chicago is home.

Walked in with no healthtech background. 300+ hours of primary audience interviews. A 76-slide persona library across four health system verticals. A 39-slide buyer journey architecture mapping the 5-stage, 7-to-13-month non-linear enterprise buying cycle. A proprietary framework called the Four Engines that maps the four competing forces every major healthcare purchase has to satisfy. All of it is now the GTM foundation for their expansion into a new market. I flew in to lead the in-person sales training that rolled it out to the field team.

I also shipped two production AI tools while the program was taking shape. A competitive intelligence aggregator that runs on a schedule, and a content recommendation engine grounded in the buyer journey I wrote. The tools are not a side project. They are the infrastructure that makes it possible for one person to run what used to take five. That is the claim. The tools are the proof.